Last week’s peer’s view：
- what are other brands represent？ not only Huel
- graphic design’s role?
huel bulk soylent
To find a pattern：
Color： black, white, and beige/grey
Element： straight line, san-serif font, abstract color block, numbers, graphs
Lackness： nature image from the raw material
similar to the modernism style in graphic angle
In Aesthetic Level
a better and simplified way of eating, sound similar to what happened in Modernism movement, the Art Nouveau (largely using nature pattern) style is being rejected. Decoration becomes a crime. Functional，and mechanize in this science advance age.
“The evolution of culture is synonymous with the removal of ornament from utilitarian objects.”
“Ornament and Crime” (1908) by Adolf Loos, architect against the Art Nouveau（from design and crime）
In food：
· a surrender to the body = vulgarity, ordinary, tasteless
· Food additives: color, flavor = decoration = depraved, a reversal path to the civilization, differentiation, and purification
what instead？
remove additive/ decoration
simplify, functional, rational
–
A simplify future
simplify every moment (eating with friend, family, self…..) ———— into a single product，speculate an uncomfortable future.