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Supermarket shopping，which is our biggest resource of food transformed into online shopping during the Post-pandemic era. Unlike traditional shopping in person, people cannot see the goods and more rely on the supermarket itself, we need them to do the delivery, and the selection. There will be un-fresh food or Purchase limitation which is the exchange of power between supermarkets and consumers.
For example, in a pandemic, the supermarket, has a Crowded Slot with a delivery delay of more than weeks. There is a global toilet paper shortage. One day there will be an essentials shortage even worse than now.
It might be the “Supermarket ”, this 20th century created concept needs an upgraded？
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In order to make a profit, a supermarket can only provide part of the products on the shelf. For example, The shops near the subway are mostly providing fast food or drinks. This is a process of mutual influence.
Supermarket As infrastructure, it affects the lives of people around this space.
can connect with some of the articles on our reading list.
the ‘Species of Space’ by Georges Perecor or Infrastructural-tourism.
Explore the origin of the food and see to run a supermarket need what’s kind of support? as an in-depth investigation of the production chain behind it.
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With the development of consumer preferences and the increasing complexity of product information, it is more difficult to provide products that meet consumer needs.
Even if a supermarket mainly meets the needs of nearby communities, the connection between product information and consumer preferences is still not enough, and I may go to several supermarkets at the same time.
Since supermarkets are basically chain stores they use the brand image to allow consumers to pick up their own favorite. Such as Costco is defiantly for multi-person families.
Consumers have subconsciously accepted where they can consume.
When I search the word “organic” on their products website. Compare the search results of Waitrose, Tesco, ALDI. Waitrose has 922 products with the word organic, Tesco has 204, and ALDI has only 20. Which is an interesting result
At the same time, I want to study its visual language on booklet or website, and how the food is arranged and distributed in the supermarket space. and other functional areas.